Corporations are increasingly looking for opportunities to make them stand out in order to maintain a competitive edge. Although traditional media serves a medium to disseminate company message to the world but it ain't not enough as it lacks the ability to directly connect with a company to its customers. Thus, here comes the CORPORATE BLOG which represents the company's values, beliefs, philosophy and direction. Corporate blog can be categorised into 2 types; internal and external. Internal Blog
A weblog whereby all the employee can view and accessed through the corporation's Intranet. It encourages employee participation. All the employee may also free to discuss any issues as well as to build rapport with one another. Besides that, it also may encourage collective intelligence. This is crucial for an organisation as employees are able to generate their own point of view which in turn may help out the organisation for improvement. In addition, it may be a source of direct communication between various layers of an organisation.
External BlogA weblog where company employees, teams, or spokespersons share their views. It is often used to announce new products and services to the public. From here, company can get feedback and suggestion from customers about the new product being introduced. The blog is also flexible enough to allow a conversation and sharing of idea about the company products. Next, corporate blog creates opportunites for the company to meet its prospective customers. In short, corporate blog enables company to connect with their customers, to build trust, and resulting in strengthen the relationship between customers and company.
As a conclusion, corporate blogging is crucial for a company. It can expand a business to the entire world through blogging. However, there are some drawbacks where the company has to be aware of.
Top 10 Corporate Blogs
1. Google
2. Adobe
4. Facebook
6. Dell
7. Digg
8. Linkedln
9. Ask
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3 comments:
With Corporate Blog, internal personnel and external parties will have flexible and convenient conversation. I believe that, such corporate blog will helps an organization to meet its goal or mission.
Good information and the corporate blogs is best one for conversations. most of the companies are using these blogs for sharing a message with one another. thanks for your nice information about internal and external blogs
The power of blogging and article marketing is a tool that everyone should ponder. I believe that it a site has an eye for producing great contents they will go a long way!
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